 |
|
|
|
 |
 |
 |
 |
 |
|
Recent posts :: Are consumers really influenced by bloggers? :: Canada emerging as a sought after travel market :: This summer's most expensive accessory? Sunglasses :: Oh how bridal registries have changed :: The Official Filthy Rich Handbook ::
Marketing :: Are consumers really influenced by bloggers?Here's what the research says from the point of view of the consumer: Americans mostly trust the closest information sources - each other, via direct experience and word of mouth. The overall implication for marketers? Communications strategies, which allow direct product sampling experiences for consumers, allowing consumers to form first-hand opinions is key.July 7, 2008 :: Comments (0) :: TrackBack (0) :: Tags: Marketing :: Canada emerging as a sought after travel marketAs the Canadian Loonie continues to gain in strength against the US dollar (USD $1 = CAD $1.01), travel suppliers and destinations are turning their sights to the previously undervalued market. Canadians are traveling overseas in greater numbers and spending more. Canadian travel overseas increased 9.9% in 2007 over 2006, which represents 7.4 million trips.June 30, 2008 :: Comments (0) :: TrackBack (0) :: Tags: Canadian travel , google trends , travel trend , travel trends Fashion :: This summer's most expensive accessory? SunglassesSummer time is rapidly approaching so get glammed up and head to the beach. Protect your little peepers from the sun's harmful effects with this year's quintessential accessory, sunglasses. The trend of "the bigger the better" doesn't seem to be fading, so make sure to settle for nothing less than the newest, most blinged-out pair of shades around.June 24, 2008 :: Comments (0) :: TrackBack (0) :: Tags: Franco Vahe Trends :: Oh how bridal registries have changedToday's wedding registries have gone above and beyond the conventional selections of matching towels, blenders, pots and pans. It's not uncommon for couples to be living with their fiance beforehand, or others may be getting married for a 2nd or 3rd time. So these couples have already nested and are well equipped with the basics. Even more helpful in today's soft economy, brides and grooms are using registries to help fund high ticket items such as honeymoons and home improvements - even moving costs! Website www.felicite.com facilitates non-gift item registries, which allows guests to put any amount towards the total.June 19, 2008 :: Comments (0) :: TrackBack (0) :: Tags: non-gift registries , wedding trends Entertainment :: The Official Filthy Rich HandbookThe rich life sounds incredibly difficult to navigate. So with this in mind, comes Christopher Tennant's "The Official Filthy Rich Handbook," which is written in the same spirit as the "Official Preppy Handbook." The book is a spot-on parody aimed at the rich (i.e. those who possess at least $30 million in assets) or for those social climbers who desire to mimic them. But it's also an accurate and (dare I say) useful field guide.June 17, 2008 :: Comments (0) :: TrackBack (0) :: Tags: Christopher Tennant , luxury service , luxury services , luxury status , The Official Filthy Rich Handbook Real Estate :: New Twists in Residential Real EstateEntertainment rooms, yoga rooms, game rooms - they've all been done to death in luxury residential real estate. But how about a residential building that holds a library of women's history materials? In a recent issue of The New Yorker magazine, the "real estate dept" tells of a high school senior who discovered that Elizabeth Cady Stanton, American suffragette and women's rights leader, had lived in her building on Manhattan's West Side. Residents decided to brand the apartment building in her honor, calling it "The Stanton." The highlight of the new branding was to build a media center in the basement for women's history resources. What a concept and a welcome change from the trite names and offerings that one finds in most luxury buildings across many cities. And best yet, named buildings, and especially those which tie in to a true story, generate increased interest among buyers.To read the full article in the The New Yorker, click here. June 12, 2008 :: Comments (0) :: TrackBack (0) :: Tags: Elizabeth Cady Stanton , real estate trend , real estate trends , The Stanton Marketing :: Cool Pools - Destinations unto themselvesHotels are now spending millions on luxurious pools with top amenities such as pool butlers, celebrity-designed cabanas, misting fans, passed hors d'oeuvres, signature sweets and plush beds, as well as the design itself . The reason? According to Conde Nast's Portfolio.com article, "Big Splash" is that pools are now proving to be nearly as profitable as room service. Guests want to just be or be seen at these swanky pools, especially those with wireless internet available poolside, as more guests are opting to surf and work while lounging by the pool.June 10, 2008 :: Comments (0) :: TrackBack (0) :: Tags: cool pools , hotel marketing , Ritz Carlton South Beach , Viceroy Santa Monica , W Westwood |
