 |
|
|
|
 |
 |
 |
 |
 |
|
Blog main :: Recent posts :: The Refreshed Appeal of Spiritualism :: Enhancing the Travel Experience by packing less :: Community Concierges :: Meteorologists in Demand by Destinations, Retailers... :: "Green" Wedding Rings ::
Trends :: Tongue-in-Cheek Marketing Targets DivorceesThis may come across as depressing for some, liberating for others. No matter which camp you're in, retailers and marketers are targeting a new group - divorcees with disposable income and a propensity to impulse-buy. Statistics show that half of all marriages are ending in divorce and settlements are increasingly equitable between former spouses. Essie nail polishes, famous for its cheeky polish names, has a new "Starting Over" set, with names like Ready-Set Ex, Wife Goes On, E-nuff is E-nuff, My Way, Pinking Up the Pieces, and Starter Wife. They advertise that "These adventurous colors will be sure to pick up your mood as you're moving along on your new life." Sharing the same name, there's a cable TV series called "The Starter Wife" starring Debra Messing, which is being billed as a sexy, savvy comedy about life after divorce.Hotels are jumping on the bandwagon by offering special Divorcee Packages including indulgent spa treatments and a "good riddance" jewelry consultation, to remake that old wedding band into something celebrating newfound independence. |
