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Thumbs Down :: Trite Giveaways
Promotional items, giveaways, for the media and industry are no longer expected but can be a lovely touch and an expression of creativity, caring and brand personality. So why do so many products still insist on giving posters, t-shirts, baseball caps, and in the case of spas, small product samples? Better to give nothing at all then something common, trite, and what is increasingly viewed as wasteful in a time when the luxury public and trade are concerned about saving the planet.
And please, make it useful - something which can be consumed or used. Another choice is to be selective to whom you're giving a gift. And give something that's luxurious but not so pricey as to make the recipient uncomfortable. A good example: Guenter Richter, General Manager of the Regent Bal Harbour's Loro Piano cashmere neck pillow for traveling. Or how about a little package with the recipe and ingredients to make the hotel's signature cocktail? Perhaps a wonderful mix of dried fruits and nuts packaged for air travel, or a CD with your signature lounge music.
November 28, 2007
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great idea
Posted by Chelsea
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November 29, 2007 10:34 AM
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