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Food :: Chocolate Art
Somewhat contradictory to the health trend, premium chocolate innovations have flooded the market recently, as consumers still see chocolate as a rewarding and luxurious treat. With this in mind, Godiva took the truffle trend to the limit, when it recently unveiled a room made entirely from chocolate in Manhattan - complete with chocolate chandeliers above the chocolate dining table. Really, it's ALL chocolate. For example, opening the books will reveal chocolates, not pages. Lighting logs in the fireplace or even the candles, would be a bad idea, as they too are made of chocolate. As a few newspapers suggested to their readers said, "Try not to lick the walls."
The room is part of Godiva's PR campaign leading up to Valentines Day. It's part of a "Willy Wonka style" competition where anyone buying a box of Godiva chocolate could win the room, which will be recreated in Manhattan's Bryant Park Hotel, for a romantic weekend for two. Of course, if you would like to commission your own life-size chocolate room, chocolate jewelry, chocolate sculptures or even a chocolate painting, there's someone for that too - check out www.foodisart.co.uk
February 12, 2008
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