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Blog main :: Recent posts :: Further Fracturing of Niche Markets :: Lexus and Fairmont Strategic Alliance :: What? Luxury RVs? :: Seeking Nostalgia via Vintage :: First Slow Food, Now Slow Travel ::
Food :: Further Fracturing of Niche MarketsJust when we thought the opportunities for segmentation were near the limit, we are seeing new themes and variations, with the further fragmentation of niche markets. In the restaurant industry, consultant Michael Whiteman calls them "slivers" - food outlets with highly focused menus. On the heels of the recent cupcake phenomenon, Ceviche bars, mozzarella bars, Falafel joints, rice pudding stores and chocolaterias are fast finding their place to shine. A new high-concept space in Tokyo, the Candy Restaurant aims to formalize the eating candy and raise it to the level of high cuisine. Patrons can choose from one of four tasting menus, and each dish is served with instructions on how to eat the candy, such as 'make sure you always eat a Fuzzy Peach with the stem side facing your tongue.'For many foodies, it's not a question of which restaurant is good - it's a question of where to find the dish/cuisine they're hungry for. Enter Dishola, a user-driven website devoted to the best dishes. Launched in January 2007, Dishola encourages users to share the love of food - dish by dish - providing dish-specific advice sorted by city. Passionate eaters can even post a "Dish Wanted", to find out where they can find whatever they happen to crave, in their neck of the woods. Users can browse reviews by Dishola editors, industry professionals and other members, as well as posting reviews and photos of their own favorite dishes. Dishola currently includes reviews of dishes in almost 300 cities around the world (albeit most of them in the United States) by more than 1,000 users representing more than 100 cities. I love a good Indian curry; can anyone recommend their favorites in Miami? |
