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Blog main :: Recent posts :: Millionaires Can't Get Enough Coaching :: Advertising to the luxury travel market: Art, Sex or Both? :: Airport Star Treatment for Everyone :: Exclusivity epitomized by one-room hotels :: Luxury Fashion for Rent ::

Lifestyle :: Millionaires Can't Get Enough Coaching

Personal growth is hot in almost every discipline: coaches for college admissions, parenting, retirement, wellness, fitness and life coaches are now familiar, but have you heard about political leadership coaching to help develop and enhance your personal leadership style? In light of this year's presidential race, this may prove to be a hot niche for motivated, civic-minded citizens.

When reading Middle-Class Millionaire, I learned that a common trait among middle class millionaires (a group defined as having net assets of $1 to $10 million) is the use of business coaches. The authors claim that a survey of this group revealed that 45% had hired professional coaches or "life coaches" over a recent three year period and another 42% expected to hire one in the next three years. The reasons given? A need for constant learning and self improvement drives this market segment. The majority of these affluents did not inherit their wealth but earned it, so they are driven individuals by nature and realize the value of having somebody to help them think outside the box.

May 22, 2008 | Comments (0) | TrackBack (0)

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