A big question for marketers is if the recession will put a damper on the affluent's travel plans this summer. I've read different surveys on the subject, but basically the results are inconclusive. Probably because travelers are booking so last minute.
The latest buzzword in the industry is "stayvacations" - staying at home, being a tourist in your hometown and going places for the day. To address this new potential market, the Trump International Beach Resort in Miami came up with a luxury day experience that includes the use of the pool and beach, a massage and valet parking for under $200 per person.
It's a clever idea at first glance. But then you have to address the question: if you're an out-of-town luxury traveler paying several hundred dollars to stay at a hotel, do you really want to share your spot at the pool or beach chair with the local day trippers? Would that dilute your brand?
