Gold is seeing a revival. With slumping currencies and inflation, gold bullion has become an increasingly coveted asset because of its liquidity and intrinsic value. Beyond the financial news, metallics have dominated the fashion scene few seasons now, so it makes sense that gold is permeating correlating industries as well.
Gold was revered by kings and queens - history tells us that Cleopatra maintained her youth by wearing a pure gold face mask for its beautifying and healing properties. Just when you thought a facial couldn't get more luxurious, the spa industry and luxe beauty products are clamoring to embellish their menus and products with the stuff. For the ultimate indulgence, Japanese company UMO created a 24-karat gold facial - a delicate gold leaf mask that gets lavishly layered and massaged onto the skin, which supposedly lifts and firms the skin, reduce the appearance of fine lines and wrinkles and removes blemishes. UMO gold facials are becoming available at spas worldwide and costs from $300.
More 24-karat radiance is available from Christian Dior, Odile Lecoin, La Prairie, Orlane, who are also launching beauty products containing real gold particles.
Small price to pay to feel like a queen, especially if it yields the results they claim.
