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Marketing :: Cool Pools - Destinations unto themselves
Hotels are now spending millions on luxurious pools with top amenities such as pool butlers, celebrity-designed cabanas, misting fans, passed hors d'oeuvres, signature sweets and plush beds, as well as the design itself . The reason? According to Conde Nast's Portfolio.com article, "Big Splash" is that pools are now proving to be nearly as profitable as room service. Guests want to just be or be seen at these swanky pools, especially those with wireless internet available poolside, as more guests are opting to surf and work while lounging by the pool.
So what are hotels doing to stand out from the rest? The Ritz Carlton South Beach offers a rolling mojito cart and attendants on hand to polish guests' sunglasses. At the Viceroy Santa Monica, you can watch movies inside their smart poolside cabanas.
The W Westwood's pool is a popular daytime LA hotspot, which was featured in an episode of Entourage. It's too cool to be defined as merely a pool, so it's moniker is WET. Guests can sip cocktails and have a mani/pedi in a cabana designed by celebrity designer Thom Felicia.
The 86,000-gallon pool at Atlantic City's Harrah's Resort's transforms into a nightclub in the evening, where guests can rent hot tubs, private V.I.P. rooms or reserve a cabana for $1500 for the possibility of swimming near celebs.
June 10, 2008
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