 |
|
|
|
 |
 |
 |
 |
 |
|
Recent posts :: Advertising to the luxury travel market: Art, Sex or Both? :: Luxury Fashion for Rent :: The New Art of Giving Gifts and Immortality :: Strategic Alliances: The Good and the Bad from Art Basel Miami :: Raising the Culture Bar in Retailing ::
Culture :: Advertising to the luxury travel market: Art, Sex or Both?Everyone will agree that sex sells. But is it the right motivator for the affluent leisure traveler? The Greater Miami Convention and Visitors Bureau and its agency Turkel think so. They have had a very successful campaign over the past few years in building the Miami brand as the place to go for a sensual, seductive holiday with a fashion sensibility.May 20, 2008 :: Comments (0) :: TrackBack (0) Culture :: Luxury Fashion for RentWant to buy that new Fendi handbag but you're suffering from the economic slump? Don't fret, there's another option, rent it! According to a recent article in Conde Nast's Portfolio, there's a small but growing retail market and that's the luxury rental business making high end items more affordable.May 7, 2008 :: Comments (0) :: TrackBack (0) Culture :: The New Art of Giving Gifts and ImmortalityWhere do you turn to find a gift for the wealthy man/women in your life, who has everything? Thinking outside the box and beyond the bling (such as the conspicuous options as laid out by Robb Report's 21 Ultimate Gifts guide or 20ltd.com, which showcases only 20 limited-edition products at a time, is scoring big with billionaires this year.December 21, 2007 :: Comments (0) :: TrackBack (0) Culture :: Strategic Alliances: The Good and the Bad from Art Basel MiamiThere was much more on display at Art Basel in Miami last week than culture, the visual arts, and the beautiful people: like strategic alliances between luxury brands wanting to identify with the art world, build and reward their affluent client databases, and in some cases, sell product right on the spot. Between visiting numerous shows, playing host to visiting friends from New York, and the social events, I didn't get to see all of the luxury promotional events by any means. So, one caveat, there could have been some good examples I missed. With that in mind, here are my picks for doing it right and doing it wrong.December 13, 2007 :: Comments (0) :: TrackBack (0) Culture :: Raising the Culture Bar in RetailingNordstrom's high-end department stores may have their fine art, and Ferragamo their in-house art gallery space, but Seoul's Lotte Department Store raises the culture bar to new heights. According to the U.K.'s Monocle magazine, the flagship Lotte has an entire culture center offering activities from cooking and dance classes to lifestyle lectures. And time-starved shoppers will enjoy the added services of a sports center, wedding consultancy, baby carriage rental and free mobile phone charging. On the drawing board are stores in China, Vietnam and India. Sounds like a winning formula to me.December 3, 2007 :: Comments (0) :: TrackBack (0) |
