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Recent posts :: Double duty design adds value :: Are consumers really influenced by bloggers? :: Canada emerging as a sought after travel market :: Cool Pools - Destinations unto themselves :: Lexus and Fairmont Strategic Alliance ::
Marketing :: Double duty design adds valueWe've been scanning the globe for unique, luxury items and noticed a home design trend - more luxe products serving dual purposes. These products achieve a luxury design aesthetic, but also have some practical space-saving attributes, which could possibly be perceived as a value add. Because even design conscious, luxury consumers who still seem to be spending) want and appreciate added value to sweeten the deal.July 29, 2008 :: Comments (0) :: TrackBack (0) Marketing :: Are consumers really influenced by bloggers?Here's what the research says from the point of view of the consumer: Americans mostly trust the closest information sources - each other, via direct experience and word of mouth. The overall implication for marketers? Communications strategies, which allow direct product sampling experiences for consumers, allowing consumers to form first-hand opinions is key.July 7, 2008 :: Comments (0) :: TrackBack (0) Marketing :: Canada emerging as a sought after travel marketAs the Canadian Loonie continues to gain in strength against the US dollar (USD $1 = CAD $1.01), travel suppliers and destinations are turning their sights to the previously undervalued market. Canadians are traveling overseas in greater numbers and spending more. Canadian travel overseas increased 9.9% in 2007 over 2006, which represents 7.4 million trips.June 30, 2008 :: Comments (0) :: TrackBack (0) Marketing :: Cool Pools - Destinations unto themselvesHotels are now spending millions on luxurious pools with top amenities such as pool butlers, celebrity-designed cabanas, misting fans, passed hors d'oeuvres, signature sweets and plush beds, as well as the design itself . The reason? According to Conde Nast's Portfolio.com article, "Big Splash" is that pools are now proving to be nearly as profitable as room service. Guests want to just be or be seen at these swanky pools, especially those with wireless internet available poolside, as more guests are opting to surf and work while lounging by the pool.June 10, 2008 :: Comments (0) :: TrackBack (0) Marketing :: Lexus and Fairmont Strategic AllianceAccording to Lexus, the affluent too can lead an eco-friendly lifestyle without having to sacrifice luxe comforts:Owned by Toyota, Lexus is leading the pack by being first to produce the first "luxury hybrid" car; the first V-8 luxury hybrid sedan of its kind to hit the road. Further promoting a sustainable lifestyle, Lexus is also teaming up with Fairmont Hotels & Resorts to create Lexus Hybrid Living Suites - one at the Fairmont DC and the other at the Fairmont San Francisco. April 24, 2008 :: Comments (0) :: TrackBack (0) |
