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To help boost sales in a market that has seen a definite slowdown, business and developers constantly have to come up with new perks to entice luxury home buyers. Home upgrades and annulled closing costs are a thing of the past. To set themselves apart, resort projects around the world are pulling out all the stops and offering everything from Mini Cooper's and satellite-ready security technology, to a year's worth of coconut oil spa treatments as incentives.
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August 26, 2008 :: Comments (0)
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Entertainment rooms, yoga rooms, game rooms - they've all been done to death in luxury residential real estate. But how about a residential building that holds a library of women's history materials? In a recent issue of The New Yorker magazine, the "real estate dept" tells of a high school senior who discovered that Elizabeth Cady Stanton, American suffragette and women's rights leader, had lived in her building on Manhattan's West Side. Residents decided to brand the apartment building in her honor, calling it "The Stanton." The highlight of the new branding was to build a media center in the basement for women's history resources. What a concept and a welcome change from the trite names and offerings that one finds in most luxury buildings across many cities. And best yet, named buildings, and especially those which tie in to a true story, generate increased interest among buyers.
To read the full article in the The New Yorker, click here.
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June 12, 2008 :: Comments (0)
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