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Recent posts :: Creative Value-Adds Get Millionaires to Spend :: Airport Star Treatment for Everyone :: Hotels aren't only going to the dogs these days :: Luxury the Way it Used to Be (and still is for some brands) :: Luxury Matchmaking ::
Service :: Creative Value-Adds Get Millionaires to SpendWith the economy tightening up, marketers are getting imaginative and coming with value adds to attract the affluent's attention, because figures show they are still spending. A survey of over 3700 millionaires by Russ Prince and Lewis Schiff, authors of the book Middle Class Millionaire, revealed that close to 90% of U.S. millionaires, with a household income of $1 to $10 million, say they would increase their spending in 2008 if offered a special value add.May 29, 2008 :: Comments (0) :: TrackBack (0) Service :: Airport Star Treatment for EveryoneMoving through the airport just got a little bit easier. Special airport concierge services are sprouting up, giving celebrities and other VIPs the "star treatment." Avoid the paparazzi after being greeted at your car, get shuttled to the beginning of ticket lines, past baggage check-ins and through never-ending screening lines, and finally, take a motorized privacy cart straight up to the gate.For fees starting at $95, these five-star services are available for everyone. May 15, 2008 :: Comments (0) :: TrackBack (0) Service :: Hotels aren't only going to the dogs these daysHotels aren't just for dogs anymore. We've seen the canine-friendly hotels with special perks such as doggie beds, menus and even massages. Now other animals want a piece of the action and a number of hotels are catering to them as well.Kimpton Hotels throughout the U.S., not only accept Fido, but also cats, birds and even monkeys. Their website doesn't list what specific amenities they have for the birds and monkeys but I'm sure it involves plenty of seeds and bananas. April 11, 2008 :: Comments (0) :: TrackBack (0) Service :: Luxury the Way it Used to Be (and still is for some brands)Rolls-Royce Motor Cars in the U.S. enjoyed an over 100% increase in sales last month over the previous year. That compares with double digit sales declines of the likes of Maybach, Lamborghini, Aston Martins and others. So what are they doing right? I enjoyed some interesting insights from Andy Young, General Manager of Rolls Royce North America, at the Florida Luxury Marketing Council's monthly meeting (of which I'm proud to say I'm on the board).February 28, 2008 :: Comments (0) :: TrackBack (0) Service :: Luxury MatchmakingIf you didn't have that special someone for Valentine's Day this month, don't worry. The Millionaire's Club can set you up with a hot, passionate romance to fill your days (and nights) - that is if you are a qualified millionaire and have at least $25,000 to spend on membership, per year!February 26, 2008 :: Comments (3) :: TrackBack (0) |
