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Recent posts :: Lexus and Fairmont Strategic Alliance :: Clever giveaways: Korean Mud :: Enhancing the Travel Experience by packing less :: Building Restaurant Loyalty :: Strategic Alliances at Art Basel Miami: Part II ::
Thumbs Up :: Lexus and Fairmont Strategic AllianceAccording to Lexus, the affluent too can lead an eco-friendly lifestyle without having to sacrifice luxe comforts:Owned by Toyota, Lexus is leading the pack by being first to produce the first "luxury hybrid" car; the first V-8 luxury hybrid sedan of its kind to hit the road. Further promoting a sustainable lifestyle, Lexus is also teaming up with Fairmont Hotels & Resorts to create Lexus Hybrid Living Suites - one at the Fairmont DC and the other at the Fairmont San Francisco. April 24, 2008 :: Comments (0) :: TrackBack (0) Thumbs Up :: Clever giveaways: Korean MudRegular readers of my blog will know that I'm always on the lookout for clever, effective and brand appropriate giveaway items for trade shows, VIP gifts, etc. At the recent New York Times Travel Expo there were the usual trite items - the candies, key chains, cosmetic samples. A definite step above was American Express' travel kit with three, 2 ounce empty plastic bottles (you can never have enough of those).But the prize went to the Korean table with its do-it-yourself mud kit. It seems that a major tourist attraction in South Korea is the Boryeong Mud Festival, which attracts over 1 million visitors a year, 10% of whom visit from overseas. Besides the romping and rolling and good (un)clean fun, it turns out that the mud is a good antidote for wrinkles and has other healthful properties. March 27, 2008 :: Comments (0) :: TrackBack (0) Thumbs Up :: Enhancing the Travel Experience by packing lessWith today's airline baggage restrictions and cramped cabin seating, traveling light makes more and more sense. Flying with infants brings an end to traveling light, as a baby's essentials quickly add up to excess baggage and fees. British company Tinytotsaway.com eases the stress, by letting parents pre-order all of their child's bulky necessities (diapers, toys, etc.) online and has them delivered to their holiday destination. This not only helps with the extra baggage issue, but also saves the hassle of shopping upon arrival.March 14, 2008 :: Comments (0) :: TrackBack (0) Thumbs Up :: Building Restaurant LoyaltyIn lean times, the luxury dollar is more treasured than ever before, and consumers who spend them are a rarer breed. To build loyalty and keep these important patrons away from the competition, hotels and restaurants are re-energizing their efforts to reward loyalty and retain their customers. Restaurants, for example, have taken a page from the most successful luxury hotels by empowering front-of-house employees to exercise good judgment and flexibility, as well as budget, to make patrons feel appreciated.January 17, 2008 :: Comments (0) :: TrackBack (0) Thumbs Up :: Strategic Alliances at Art Basel Miami: Part II I've written about the bad and the good strategic alliances at Art Basel Miami, and now for the "gold standard" - Cartier. As one of several initiatives, they sponsored the Cartier Dome in the Miami Beach Botanical Garden across from the Convention Center, headquarters of the fair's premier event. Inside the blue lit dome, whose centerpiece was a life-size, silver toned, hand-crafted tree, were showcases of Cartier's new Inde Mysterieuse jewelry collections, never seen before in the U.S. At a special VIP luncheon showing, elegant Cartier representatives clad in tailored black, were on hand to explain (and of course sell) the voluptuous jewels, profer branded champagne and other libations, and offer a copy of Cartier Art, a four color glossy lifestyle magazine that describes the provenance and mystery of the latest line. VIPs were invited to a lunch catered by none other than celebrity chef Daniel Boulud. The promotion was stylish, strategic, and extremely well executed. A joy to behold. December 19, 2007 :: Comments (0) :: TrackBack (0) |
