Hotel Public Relations & Marketing Case Studies
Relaunching in Crowded Marketplace Building a Buzz Launch Of Hotel Rebuilding a Destination New Product Launch Tapping Into New Markets Creating Brand Identity Building Off - Season Sales Building Awareness and Sales Building Market Share Niche Marketing Tapping Into New Growth Markets B2B New Product Launch Cruise Ship Launch Building Hotel Sales Post Crises Resort Relaunch Generate Revenue & Awareness Via Social Media Twitter As Luxury Marketing Tool
Relaunching a Hotel In a Crowded Marketplace The Clinton Hotel And Spa, Miami BeachSituation Analysis. In a market already crowded with hip, boutique hotels and big marketing budgets, the challenge was to set the Clinton Hotel & Spa apart from its many South Beach competitors and put it on the national map with a limited marketing budget and no prior branding support.
- Establish a strategic position to leverage the hotel’s unique design elements that would appeal most to its key market segments and create a "buzz"
- Generate inquiries and room reservations, especially mid - week and off season
- Impact niche markets , especially romance, design, gay/lesbian, and a young demographic
- Build awareness of the hotel among target markets. [Top]
Located in South Beach, Florida, a U.S. fashion capital, KWE Partners wanted to evoke a sense of hip style by emphasizing the fashion background of the Clinton's owner, its French interior designer, and its dramatic design elements such as corset lacing on the furniture and mirrors, transparent glass corner walls in the bathroom and room signs celebrating the female form. Our positioning was: The newly designed Clinton Hotel and Spa is a 1930’s Art Deco gem in the heart of Miami’s South Beach fashion and entertainment district. A seductive, sensual hideaway with a French twist, the 88-room one-of-a-kind playground was designed by Parisian Eric Raffy and owned by “fashionista” Simon Nemni. [Top]
- Give special emphasis to placements in design media whose articles could be showcased on the hotel's website. [Top]
The Clinton regularly made national and local news ranging from USA Today and the Wall Street Journal, to the New York Times, Ocean Drive, Genre, Bride's and MTV reality show, "8th and Ocean," as well as major features in Hospitality Design and the ’Home & Design’ section of the Miami Herald. Most importantly, the Clinton enjoyed occupancy and room rates that were among the highest in its market. [Top]
1581 Brickell Avenue Suite 1103, Miami, Florida 33129