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From the desk of Karen Weiner Escalera. Click here to read the complete article.
en Espanol
I Can See You Naked, by Ron Hoff. It’s never too late for pointers on making effective presentations and here’s the book that’s the gold standard on this critical skill.
With the exponential growth of mobile phone web users, it’s important to create a WAP friendly website to better serve your visitors needs – it should be easy to read and access information. Remember, mobile users are paying to access your site, so make sure it’s worth it.
For over 28 years, KWE group has been among the leading marketing and public relations counselors in the travel and hospitality industries. We have worked for the leaders in all segments of the industry and have turned new products and companies into market leaders.
We do this by developing and exploiting marketing strengths, tapping into lifestyle trends, and opening doors for strategic alliances. Thought leaders in the industry, we have special expertise in four key practice areas: luxury, business-to-business, new product launches, and marketing-management consulting.
When it comes to executing marketing and public relations campaigns, no one is more effective at generating client visibility and sales through media relations ----including publicity, promotions, e- communications, special events and specialized B2B campaigns.
We deliver the latest industry analysis and predictions through our internationally syndicated newsletter, Luxury Travel Trends & Insights, and in our newly launched blog. The firm is also a founding member of Tourism Trademark, the first global marketing communications network of independent agencies specializing in travel.