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Case Study :: Inter-Continental Hotels
With no support from advertising or direct mail programs, we launched an aggressive publicity campaign for Inter-Continental Hotels that generated increases in room sales exceeding budget by 100 percent.
Measurement
We use a number of tools to monitor, measure and evaluate the results of our marketing communications programs, from clippings, impressions and analysis of marketing messages to advertising equivalency values, media audits, website visits, and more. We work closely with our clients to assess needs and determine which combination of tools will provide the most valuable information.
In addition, we constantly monitor our own progress and invite our clients to do the same. After the onset of each new project, we provide our clients with a unique evaluation form to request feedback on key elements of the program and our working relationship. This assures open lines of communication and allows us to make any fine-tune adjustments that may be necessary to increase client comfort and satisfaction.