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Case Study :: Inter-Continental Hotels
With no support from advertising or direct mail programs, we launched an aggressive publicity campaign for Inter-Continental Hotels that generated increases in room sales exceeding budget by 100 percent.
At KWE group, inc., every account is managed by the President of the agency who also serves as a hands-on consultant on the business. We are committed to developing creative solutions to your business challenges, and often employ marketing communication strategies that stretch beyond the traditional arena of public relations – from developing "smart" marketing partnerships to synergistic programs with other clients.
We provide clients with a unique media relations capability that is unmatched by competing firms. Our relationships with consumer and trade media are handled by experienced professionals who meet regularly with leading broadcast, print and new media outlets.
Of substantial benefit to our clients is the proprietary Relationship Management System we use to cater to the complex needs and interests of the thousands of media contacts in our database. In addition to targeting media based on specific categories such as editorial interest and geographic location, our custom-designed program allows us to accommodate the preferred delivery method of each and every journalist. This means that we can get the media what they want and how they want it – an extremely targeted, cost-efficient method that translates to valuable placements for our clients.
Though we pride ourselves on the numerous industry awards we have received, we place the highest value on the quality, strength and duration of our client relationships, many of which have prospered for well over a decade. Our goal is to not only meet, but also to exceed client expectations. Our operating philosophy is to do whatever it takes to get the job done.
The same high standards we set for our client relationships are applied to our internal business philosophy. We recruit, develop and nurture top talent, and we work hard to create an atmosphere that fosters team-building and commitment to excellence.