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Case Study :: Finland
As a result of our innovative program of specialty marketing and niche positioning, Finland enjoyed a surge in U.S. tourism that exceeded 20 percent, popularizing a relatively little-known Scandinavian country among U.S. travelers.
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Communication Tactics
- Broadcast placement
- News bureau
- Media tours
- Signature events
- Press briefings
- Seminars
- Trade show support
- Business and financial media relations
- Lifestyle, travel and hospitality media relations
- Consumer, trade and on-line media relations
- Surveys
- Strategic alliances and partnerships
- Special interest media
- Spokesperson training
- Promotions
- Newsletters/speeches/collateral