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From the desk of Karen Weiner Escalera. Click here to read the complete article.
en Espanol
In Deluxe: How Luxury Lost Its Luster, author Dana Thomas reflects on when "luxury" meant old money and family-owned businesses offered products of tradition, superior quality and a pampered buying experience. That's compared to today's "new luxury," driven by global corporations, mass production and profits, which begs the question: what are luxury consumers paying for?
KWE to be featured speaker on Luxury Lifestyle Trends at the Luxury Marketing Council chapters in Fort Lauderdale and Palm Beach, and the University of North Texas' School of Merchandising and Hospitality Management. For more information or want to attend? Click here
For over 28 years, KWE group has been among the leading marketing and public relations counselors in the travel and hospitality industries. We have worked for the leaders in all segments of the industry and have turned new products and companies into market leaders.
We do this by developing and exploiting marketing strengths, tapping into lifestyle trends, and opening doors for strategic alliances. Thought leaders in the industry, we have special expertise in four key practice areas: luxury, business-to-business, new product launches, and marketing-management consulting.
When it comes to executing marketing and public relations campaigns, no one is more effective at generating client visibility and sales through media relations ----including publicity, promotions, e- communications, special events and specialized B2B campaigns.
We deliver the latest industry analysis and predictions through our internationally syndicated newsletter, Luxury Travel Trends & Insights, and in our newly launched blog. The firm is also a founding member of Tourism Trademark, the first global marketing communications network of independent agencies specializing in travel.