Creating Brand Identity Building Off - Season Sales Building Awareness and Sales Building Market Share Niche Marketing Tapping Into New Growth Markets B2B New Product Launch Cruise Ship Launch Building a Buzz Launch Of Hotel Rebuilding a Destination New Product Launch Tapping Into New Markets Building Hotel Sales Post Crises Relaunching in Crowded Marketplace Resort Relaunch Generate Revenue & Awareness Via Social Media Twitter As Luxury Marketing Tool
Creating Brand Identity: Hyatt ResortsKWE Partners launched a highly creative, multi-faceted communications campaign integrating public and media relations, marketing support initiatives, and special events to establish a distinctive and compelling brand identity for Hyatt Resorts. As a result of our award-winning program, which generated feature stories in major print and broadcast outlets nationwide, Hyatt Resorts experienced a double-digit increase in sales for its 17 properties.
Hyatt Resorts retained KWE Partners to enhance its leadership position in the highly competitive leisure travel market. Although the resorts had once boasted an unparalleled reputation for its unprecedented range of innovative programs and services targeted to travelers in all demographic groups, it was now competing for media coverage with dozens of major international hotel companies, cruise vacations and the world's luxury resorts.
Our challenge was to create a distinctive identity for Hyatt Resorts that leveraged its recognized strengths in the travel market and positioned it as the undisputed industry leader in developing such innovative marketing programs as Camp Hyatt, Golf Hyatt and Hyatt Vacations. At the same time, we needed to develop new creative strategies to directly reach consumers with news about the highly distinctive offerings available at the resort's 17 properties.
We created and executed a number of special events and marketing promotions to reinforce name recognition of Hyatt Resorts under the new brand umbrella. Among the highly targeted tactics that formed the building blocks of our program were
- A vigorous program of one-on-one interviews for Hyatt Vice President Victor Lopez, with the leading consumer news, lifestyle and travel industry media.
1581 Brickell Avenue Suite 1103, Miami, Florida 33129